The Trump Organization will begin accepting cryptocurrency payments for property sales at its $1 billion luxury tower in Dubai, deepening its expansion into digital assets and the Gulf region’s high-end real estate market.
In an interview with The National, Eric Trump, son of President Donald Trump, touted Dubai as a leading global investment destination.
“It’s become a safe haven for so many people,” he said, highlighting the city’s appeal to investors from Europe, Asia, and Africa. “Dubai has really become the epicentre.”
Trump Expands Dubai Footprint with New Luxury Tower
The Trump International Hotel and Tower in Dubai, unveiled earlier this year, is the latest in the family’s partnership with UAE-based Damac Properties.
The project will feature a branded hotel, luxury residences, a private clubhouse, and what is being billed as the world’s tallest swimming pool. Completion is expected within five years.
Apartments in the tower will start at around $1 million, with three- and four-bedroom units available.
Two penthouses are expected to sell for $20.4 million each. While pricing reflects the ultra-luxury nature of the development, the crypto-friendly payment option positions the project to attract digital asset holders.
Dubai has increasingly branded itself as a crypto hub, courting crypto firms and investors alike.
However, its property market has also drawn scrutiny.
Investigations, including a major 2023 leak of property records, have raised concerns about the city’s role in facilitating money laundering and hosting illicit capital from sanctioned individuals and criminal networks.
The Organized Crime and Corruption Reporting Project (OCCRP) has linked Dubai real estate to money laundering, drug trafficking, and organized crime operations.
The Dubai tower is the latest chapter in the Trump family’s growing involvement in crypto.
What began with a line of Trump-branded NFTs has evolved into a sprawling portfolio that now includes meme coins, stablecoins, DeFi ventures, and partnerships with crypto firms.
The Trump Media & Technology Group has also floated the idea of integrating digital wallets into its Truth Social platform.
Eric Trump has recently stepped up his crypto presence, accepting an advisory role at Japanese firm Metaplanet and appearing at industry events like Token2049 in Dubai, where he’s scheduled to speak alongside entrepreneur Justin Sun later this week.
Trump’s Truth+ Considers Adding Crypto Wallet and Token
As reported, Trump Media & Technology Group (TMTG), the media company behind Truth Social, is weighing the launch of a utility token and a digital wallet as part of an expansion of its streaming platform, Truth+.
The potential move was revealed in a letter sent to shareholders by CEO and chairman Devin Nunes on Tuesday, ahead of the company’s annual shareholder meeting.
According to Nunes, the proposed utility token would be part of a rewards program and could initially be used to pay for subscriptions to Truth+.
He added that over time, the token may be used across additional services within the broader Truth ecosystem.
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