BTCC, the world’s longest-running cryptocurrency exchange, has opened 2026 with the launch of its New Year Trading Festival, a two-part campaign featuring a record $10 million prize pool. The event is positioned as one of the most significant seasonal reward programs in the crypto trading industry, designed to celebrate and incentivize the exchange’s expanding global user base.
The festival comes shortly after BTCC was voted Best Centralized Exchange, Community Choice at the BeInCrypto 100 Awards 2025, an accolade decided by public vote. The recognition highlights BTCC’s close relationship with its community and reaffirms its focus on transparency, platform security, and long-term user engagement.
“This New Year Trading Festival is our way of giving back to the incredible community that has supported BTCC’s growth,” said Marcus Chen, Product Manager at BTCC Exchange. “With a $10 million prize pool, we’re rewarding our users in appreciation of their trust and continued support, and we’re excited to reward both experienced traders and new joiners who choose BTCC as their trading platform.”
Phase 1 of the campaign runs from January 4 to January 30, 2026, and includes two core competitions aimed at different types of traders. The Futures Trading Competition offers 1.9 million USDT in prizes, with rewards increasing based on trading volume. Meanwhile, the Profit Rate Competition focuses on return efficiency, allocating 100,000 USDT to top performers based on their profit percentages.
In addition to cash-equivalent prizes in USDT, the campaign includes exclusive bonus rewards for the leading participants in the Futures Trading Competition. The first-place winner will receive a 100-gram gold bar (valued at 15,000 USDT), while second place takes home 2 ETH (valued at 6,200 USDT), and third place is awarded a MacBook Pro (valued at 3,500 USDT). These physical prizes underscore BTCC’s efforts to offer a diversified, competitive reward experience.
The second phase of the campaign is expected to be revealed later in January. Full details, including eligibility criteria and participation instructions, are available on BTCC’s official website.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
